Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0’s and 1’s. Each of these state digits is referred to as a bit (and a string of bits that a computer can address individually as a group is a byte).

Prior to digital technology, electronic transmission was limited to analog technology, which conveys data as electronic signals of varying frequency or amplitude that are added to carrier waves of a given frequency. Broadcast and phone transmission has conventionally used analog technology.

What is the benefits of digital marketing

  1. Managing online reputation – keep up with where and what people publicly say about your brand and respond to both satisfied and dissatisfied customers.
  2. Discovering insights – draw conclusions from people‚Äôs feedback and suggestions, develop your product and meet their expectations. Learn their pain points and thoughts about your products or services.
  3. Tracking competition – stay up-to-date with your competitors’ online activities, draw conclusions from their experiences and improve your own marketing strategy.
  4. Building relationships – communicate with your clients not only at your branded accounts but also wherever they publicly speak about your brand. Have conversations and build relationships with customers.
  5. Staying market-oriented – keep up with all the trends, recent solutions, and technologies in your industry by monitoring the types of products you offer and keywords connected to your niche.
  6. Improving customer service – be able to immediately respond to all the tweets, blog posts, reviews, and comments about your brand and have them collected automatically in one place